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Values From Customers Perspective

Valuable Enough So Customers Will Keep and Use from Time to Time

Values Do Not Have to Be Measured in Terms of Dollars and Cents

Values Are Long Term and Can Be Maintained Over Long Time

Values Are Best Related to the Marketing Theme or Concept 

The Objective Is to Make the Magic Information Card Valuable Enough so that customers will keep it in their purse or wallet and use it on their PCs.

Value Marketing is about delivering business prospects values perceived by them. The more values packed in a Magic Information Card the better chance for establishing a permanent bond with the Customer - The Card Holder. 

For our marketing theme to promote online shopping and the MWS Online Shopping Mart presented on this web site, the following examples may be packaged into the Magic Information Card to increase its value:

• World Wide Accessible Directories Such As the Health Directory

• International Telephone Country Calling Code Table

• Telephone Area Code Look Up Table by Number

• Telephone Area Code Look Up Table by State and Country

• Advice, Review and Tips (ART) of Online Shopping

• Panoramic View of New York City Commerce and Tourist Spots (Virtual Tour)

• New York Business Directories, Shops and Dining and Businesses

• Entertaining Games That Can Be Stored on Mi-Card

Obviously there are many more examples that can be included from the Shopping Mart merchants such as new innovative products, directory and directions to some of their chain stores or industry specific newsletter web sites for future news etc. Naturally, we should include the usual discount coupons, free shipping and free samples offered by various merchants. They do get perceived by some prospects as values.  

When a customer received a value packed Mi-Card, she or he will treasure and use it. So Magic Information Card binds a strong relation between customers and the card sponsors. The Magic Information Card and the Magic Directory build a business community between the listed businesses and their customers. 

All documents and information made privately or publicly available on this web site and its servers are Copyrighted © 1996 onward by IPO2U.COM, TLC Information Services and MagicPage.Net. Information may be downloaded per request. Quotes may be made, however, the source of the information must be referenced and given explicitly and the information treated as confidential. 

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