Online Shopping Mart
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Splash with Online Shopping Card before the X'mas Season
Based on past experiences and statistics, we know the year end selling season is the most critical one for almost all businesses. For some companies, it may represent as much as 50% of the company's annual revenue. The online shopping although still small compared to the total regular retailing, but at X'mas time, the e-commerce vendors outgrow their brick-mortar counterparts 3-5 times in different categories of retail goods. No doubt, it will happen again this year. This Online Shopping Card will accelerate that growth even more. A retailer already engaged in online shopping will benefit greatly from this Online Shopping Card. This online shopping card will be widely distributed and will become a hot item of the coming year end season. The major benefits in participating in this unique and advantageous online shopping card are
* Increasing your revenue significantly which you can not afford to ignore
* Recognized as a pioneer in leveraging mature technologies to provide a convenient and friendly online shopping experience to your customers (this online shopping card will be a splash and many probably will try to imitate and follow but you will be remembered as the pioneer)
* Great exposure and focused promotion of your business and products at a very small cost (highly leveraging your own web site)
* Bringing more traffic to your web site in the most cost effective way (the click-throughs to your web site will be tremendous)
* Building a persistent bond and a long term relationship with your prospects and customers (User survey data and location information for you)
Design and Production of the Online Shopping Card
The card will be designed with the shoppers in mind. The information and utility values will be presented in a table of content. (see other sections in this web site describing Magic Marketing). The main Shopping Mart will be laid out to resemble familiar retail scenario such as shopping mall and trade shows. Hyperlinks and communication tools (email, survey and Clickcall) will be strategically distributed. The shopping mart will be organized as follows:
Main Page: The first page (every other page has return button to the main page, anchor page and residency page) has the Introduction and the Table of Content (Values Packed in this Card!).
Features: Online Shopping Mart (Named Earth CyberMart), Online Shopping related information, Anchors & Magic Marketing Tools (Magic Directories, Online Shopping card and Magic icons) and Mart residency.
Main Menu: Shopper Orientation, Shopping Information, Mart Anchors, Mart Residents, Seasonal Pavilions & Earth CyberMart Directory
Earth CyberMart Anchors: Highlight Web Pages on Products, Services and Company, leading to company online products and services
Mart Residents: Organized by categories, each with featuring logo, coupon, ads leading to company online shopping
Seasonal Pavilions: X'mas, New Year, Valentine, Easter, Spring, Mother's, Memorial, Father's, Summer, Independence, Fall, Back to School, Labor Day, Halloween, Winter, Thanksgiving
Earth CyberMart Directory: Magic Directory with web link, email and ClickCall service, ClickCall strategically placed with stores and products.
Distribution: 10,000 direct distribution through Medical World Search Membership mailing, 30,000 or more copies distributed through New York Times Newspaper routes or equivalent channel in selected Tri-State Area, 1000 copies of CD for each CyberMart Anchor, 250 copies for each Mall Resident and 80 copies for each Pavilion listing and 30 copies for each Directory listing company to distribute. Participants can order more for their own distribution. (Participants are welcome to suggest additional distribution)
Cost to Participate in the Online Shopping Card
Mi-Card is an amazing cost effective marketing and advertising medium (see comparison with print brochure, of course TV and Radio cost far more and have little persistency)
Earth CyberMart Anchors - Selective and limited number, $10,000 per Anchor. Benefits include, Anchor Hall page, Mart Residency, category listing, listed in up to 6 seasonal Pavilions and listing in the Earth CyberMart Directory. Free ClickCall Service with 10 ClickCall Icon Placement on the CD and/or on the Anchor's web site. (free calls within one year) Plus 1000 copies of CD with privilege to purchase additional CD at volume discount and to be included in additional seasonal pavilion at $100 per pavilion. (Plain Language: $10,000 for 1000 CDs, exposure through minimum 40,000 CDs likely more than 100,000 pair of eyeballs (or mouse buttons) with multiple number of viewing times (or click times), exposure through ClickCall directory and up to 1000 customer calls, Bottom line <$0.1 per "Persistent" Targeted Prospect, Excellent exposures and 1000 CD to distribute, an unbeatable marketing value!)
Mall Residency - $2500 per entry. Benefits include appearance in Mart Residency page, alphabetical and category list inclusions, up to 3 seasonal pavilions and listing in the Earth CyberMart Directory. Free ClickCall Service with 3 Click Call icon placement. (free calls within six months) Plus 250 copies of CD with privilege to purchase additional CD at volume discount and to be included in additional seasonal pavilion at $100 per pavilion. (Bottom line: $0.025 per "Persistent" Shared Prospect, Great exposures and 250 CDs to distribute directly)
Seasonal Pavilion - $800 per entry. Benefits include one seasonal pavilion and listing in the Earth CyberMart Directory. Free Click Call service and one ClickCall icon placement. (free calls within 3 months) plus 80 copies of CD with privilege to purchase additional CD at volume discount and to be included in additional seasonal pavilion at $200 per pavilion. ($0.008 per "Persistent" Shared Prospect, Good exposures and 80 CDs to distribute directly)
Earth CyberMart Directory - $300 per Entry. Benefits include listing in the directory by category and alphabetical order. Free ClickCall Service with one ClickCall Icon placement in the directory. (free calls within one month) Plus 30 copies of CD with privilege to purchase additional CD at volume discount and to be included in seasonal pavilion at $500 per pavilion (optional). (Lowest cost and more persistent exposure than any other directories or yellow page plus 30 CDs to distribute) (Comparison: Cost more to be listed in a local paper phone book of 10,000 circulation)
Non-Profit Organizations relevant to e-commerce and/or e-business may be listed free of charge and receive 10 CDs for $100.
ClickCall Service - Callers (customers and prospects) can call merchants from anywhere on the Internet while shopping online. This service is available to Earth CyberMart Directory listings (all participants are listed). Listing of participant's 800 numbers is free of charge. Listing to use the Online Shopping Mart call center service is $0.5 per call (3 min call, answered by professionals who will send email with caller information, name, contact and subject to merchant). Listing of participant company number in New York City is $15 per month phone charge (beyond free period) and for any number outside of New York city in US is $50 per month (beyond free call period). Listing of international number is subject to a negotiated phone charge. This ClickCall service can be opted out with 3-day advance notice by email. When the service is terminated, a courtesy recording will direct caller to visit merchant's web page.
* IPO2U and TLC Information Services will offer a commission of $1000 to anyone not employed by the companies who brings an anchor sponsor for the Online Shopping Card. Please contact firstname.lastname@example.org for any inquiry concerning Earth CyberMart Online Shopping Card
Participate in Online Shopping Card and Share the Success
The format of the Online Shopping Card is of credit card size (fit in a wallet, ultimately it may replace the tens of magnetic credit cards people carry in the wallet or purse) with approximately 50MB of information capacity. The anchor stores will be carefully selected and the Mart Residents will be limited to quality choice. Conflict of interest and inappropriate businesses will not be included. Not all merchants in the current MWSearch Online Shopping Mart (at www.mwsearch.com ) will be automatically included. The card supported Online Shopping Mart will be beautified and laid out to serve the online shoppers (Online web site will work with the card synergistically). This card will provide more space and speed than web sites for anchors and residents to offer their targeted promotions and products. A few preliminary mark-up and sample collections are shown as examples. (Online Shopping Card Markup, See the in-progress Mark-up Page)
The following will be included in the design: (See Samples in Progress - Markup)
Cover Page: Photographical, Autoload and Open with Browser, Special Greeting Button (and will return to Feature Page). Description of Value of this Magic Information Card. Anchor store names and total number of participants and number of business categories and a next button leading to Feature Pages. Glance of Table of Content.
Anchor Feature: Display of Anchor Stores (limited to 4-8 Anchors), graphical logo and image provided by anchors, promotion of products and services supplied by anchors, links to Anchor's web site (must be returnable page), links to Mart residency, Pavilions and Earth CyberMart Directory. Links to valuable information, card content and web pages.
Mart Residency: Display of all Mall Residents in a business category and in an alphabetical resident directory. Clickable links to resident display of logo, products and services (supplied by merchants), links to resident's web site (must be returnable page). Links to information and web pages promoting online shopping, statistics and valuable information, example daily currency conversion table.
Seasonal Pavilion: Displayed in the Seasonal Pavilion in a separate directory. Clickable links to resident display of logo, products and services (supplied by merchants), links to resident's web site (must be returnable page). Links to information and web pages promoting online shopping, statistics and valuable information, example daily currency conversion table.
Earth CyberMart Directory: Alphabetical listing of all entries with hyperlink to merchant web site if available.
The progress beyond the samples will be available only for participants to browse (Markup pages). Participants should feel free to make suggestions to enhance the card value.
Participants will be invited from a list of merchants offering online shopping. (Send an email to email@example.com to get invited) The MWSearch Online Shopping Mart ( www.mwsearch.com ) currently has 159 stores. (Click here to visit) Due to large collections of images and logos, the site retrieval may be slow. In the actual Online Shopping Card, most graphics, images and logos will be resident on the Card hence speeding up browsing for customers' convenience. This is another important advantage of the Online Shopping Card! Saving time and providing shopping convenience are key to successful online shopping. Naturally, participation in this card will have great advantages over those not participating. The magic power will continue to work for the merchants contained in this card. Participants will also be offered new opportunities as this card and future cards are going to be issued and distributed. The participants will be the pioneers of this Magic Online Shopping Community.
CyberMart: Online Shopping Card
Thank you for visiting this web site. We believe this project will be making a significant impact on online shopping in 2003 and many years beyond. We welcome your participation to share the success. We also welcome your comments and suggestions for improving the card design and its mass distribution. As we have emphasized in the above presentation, packing with great values and leveraging collectively on many visionary participants' product and service offerings, this Online Shopping Card will be treasured by online shoppers (perhaps even by offline shoppers!). This card will build and bind together a strong online shopping community which will prosper for many years to come! Please note the Card is scheduled to be distributed in the Fall! Reserve your participation now!
Earth CyberMart: Online Shopping Card