Magic
Marketing Solutions
Our Magic Marketing Solution is based on the concept of 'Value
Marketing'. Value Marketing is simply defined as offering values
to business prospects from their perspectives through out the
marketing processes. The more value your prospect is receiving,
perceiving or appreciating, the more successful is your marketing
effort.
We have integrated a set of mature technologies
which are essential for creating and supporting e-commerce and
e-business communities. We leverage these technologies and other
useful business utility tools for businesses to promote products and services.
Integrating our clients' offering (be it information, products
and/or services) on this 'Value Base', we have essentially created a
powerful marketing solution. We select the mature and inexpensive CD
as the base medium and Integrate the Internet technologies
(including multimedia, web and telephony) with it to produce a
powerful interactive marketing medium, we call it Magic Information
Card. (Mi-Card) A value packed Mi-Card will be treasured by business
prospects, hence, it offers a persistent marketing medium no other
medium can compete with. Clients can have total control of the
Mi-Card Medium through its interactivity thus can continuously
deliver value and offer products and services to the prospects and
retain them as long-term loyal customers.
Does our Magic Marketing
Solution sound intriguing? Actually, it is quite simple to grasp.
You pack 'value' on a low cost Mi-Card and offer to your business
prospects. Let the 'value' perform magic. The magic is that you will
continuously receive hot leads, feedback, sales and business
transactions from your business prospects. You have a measurable
marketing solution that cost very little to get started. You can
monitor your prospect community's interaction with your business to
gain understanding of your customers' needs. Mi-Card
performs the best when it is supported with magic Directory and
magic Icon. Therefore, our Magic Marketing Solution has three basic
components.
We believe in
simple but smart approach to do marketing. We believe our business
prospects, like you, value accurate, reliable and useful information.
Therefore, on this
web site, you will find nothing but information value which will
help you to grow your business. First, please Check out the three components of our Magic Marketing Solution
(follow the index on the left) and understand how they may
work magic for your business. You may start with any of our product
components to achieve the strategic marketing goal -- that is to reach
and retain your business prospects and turn them into your loyal
customers.
The
demonstrations of our solutions are shown to you next. You are then
encouraged to browse through the Online Shopping Card marketing plan
where Magic Marketing Is Applied. Also included are two white papers
regarding the concepts and philosophy behind the Magic Marketing
Solution. This site is rich with information and ideas, we hope you
will enjoy it.
Typical
Solution Scenario
Company
2GROW has decided to adopt the Magic Marketing Solution as the key part
of its strategic marketing plan. The company is aiming at the 22-55 age group
with access to Internet as its target customers. Company 2GROW
is in
the financial services industry. First, the company has placed its company name and
its consultants' phone numbers in the ClickCall New York Downtown Business
Directory, an exemplary Magic Directory, as shown below. (See comparison
with the non-magic directories)
 |
|
Category: Financial Services (truncated
sample)
|
2GROW
really desires to have its own online ClcikCall Directory for its clients
and prospects to use. 2GROW expects the
directory to generate hot leads from all over the world
for their financial services and financial planning businesses. To
make the directory known to business prospects, 2GROW designs a Mi-Card
to distribute to potential clients. Mi-Card will provide convenience (easy to use),
incentive (fast and cost saving) and value (many other information
value and utility
tools) to prospects. Mi-Card adds a little 'Push' to the marketing, 2GROW has
packed some significant values into the Magic
Information Card including some financial planning calculators, a number of
white papers on asset allocation, inheritance tax changes, debt
refinancing and college savings planning under IRS 529. A couple of real-time links to interest rate and currency exchange as well as
2GROW's web site links such as newsletter are also
included. Most importantly, a 2GROW ClickCall directory including all company phone
numbers, additional cell phone numbers of the company
specialists and other business alliances such as banks are all included in the 2GROW magic
information card (as well as on a web site) to make the card as a
"true calling card".
2GROW
mails 2000 of the 2GROW Magic
Information Card to their business prospects world wide. In
addition, 2GROW will place the call icon 
onto their new web site next to every product and service they
offer. These calls will go directly to their financial advisors or
experts instead of a call center agent. In this way, 2GROW can receive specific leads for each
product and service from the web visitors and respond with
corresponding experts. 2GROW will have a complete record of which
clients have used its Mi-Card and called its staff.
For
implementing the above scenario, how much does 2GROW have to pay? A
lot of money? A lot of internal skills? You will be surprised how it can be done with a small
4-digit budget, cheaper
than running a couple of ads in the newspaper or in a
magazine. The company saves plenty in phone
charges and gains a ton of goodwill. The maintenance is
outsourced.
This
scenario probably raised some questions. Please browse
more in this web site to appreciate the full Power of Magic
Marketing.
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and information made
privately or publicly available on this web site and its servers are Copyrighted © 1996 onward by
privately or publicly available on this web site and its servers are Copyrighted © 1996 onward by
IPO2U.COM,
TLC Information Services and MagicPage.Net.
Information may
be downloaded per
request. Quotes may be made, however, the source of the
information must be referenced and given explicitly and the
information treated as confidential.
