Tradeshow Marketing to Generate Hot Callbacks - Why What and Who Benefits?
Tradeshows are necessary for increasing market shares, but they are expensive especially with the catalogs to be printed, shipped and distributed at the tradeshows. To lure audience to their booths, people give away gadgets, key chains, pens, calendars, toys, coffee mugs, you name it you see it. Are they effective? Are they necessary? Well, there is a lot of 'keeping up with the Jones' psychology in tradeshows. Sometimes, people throw away the catalogs and gadgets before they are leaving the tradeshow. Why? they are heavy and they are not needed at the moment or simply because they are accepted out of courtesy. What a shame, all the trees have to be cut for printing those catalogs and all the unused gadgets filling up the garbage bins. It is so sinful, environmentalists will shed tears. Now, you have an alternative - the Mi-Card Solution. Figure out the broadest interest of the tradeshow attendees. Create a Mi-Card, loading it with useful and desirable information and utility tools so that receivers will keep the Mi-Card permanently for the 'values' in it. Of course, the sponsors still get the chance to include their catalogs and product information, but now these Mi-Cards are likely to be permanently kept by your potential customers. Reduce your tradeshow paper distribution to 'one page flyers' and articulate your Mi-Card and your products (not just your products). Give out the Mi-Card and better yet demonstrate the Mi-Card on-site so they can easily appreciate the 'values' they get. Mi-Card will go a long way to create a brand name image and retain a lasting customer relation. Be creative, put links in your Mi-Card to archived past tradeshow materials and to future tradeshow events. Now you have a Mi-Card that will work for you for a long long time. Out sourced the Mi-Card project to IPO2U.COM, you will get total satisfaction with our quality service and low cost.
The Benefits of Using Mi-Card
Other Utility Tools for Mi-Card