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Customer Relation Binder - Why What and Who Benefits?

Customer, customer and customer they are your asset, they are your sales and they are your future. CRM (customer relation management) is a buzz word almost as important as 'love your brother' taken out of the Bible. Yet, why is it businesses use in-bound call centers to frustrate customers and use out-bound call centers to alienate potential customers? Are businesses competing for who can make their customers more angry? This is all wrong. Don't make "Cold Calls", they annoy people and yields very little return. Treasure the "Hot Calls" (people calling your business voluntarily, and don't put them through an underground coal mine, dark maze with no light at the end of the tunnel. If you are serious about reaching out to customers, retain them and keep a nice relation with them, use the Mi-Card concept and solution. Create a Mi-Card with that objective in mind. Offer the receivers useful information, practical benefits and rich and thorough product and service information. Well, Product and service information change, no problem, make links to updates on your web site. Just make sure that your Mi-Card is easy to read, plenty of tips, having really valuable utility tools and then present your products and services clearly with feedback and click and call buttons so you will receive the "Hot Calls". Now that the callers have had the advantage of having possessed and reviewed a Mi-Card, you can lead them straight to solutions and sales. Mi-Card can accomplish this a lot easier than the web site can because you can adopt a focused theme with each Mi-Card distribution, put in deep educational information customers desire (even competitors' products) and lead them to conclusions that they will contact you. Include a click and call directory that rings your knowledge professional's phones not the coal-mine call center. Well designed Mi-Cards can be very persistent with customers, they will keep the easy to store and easy to use Mi-Cards forever. Use Mi-Card wisely, you will gain customers and keep them satisfied; the customer relation may even transcend generations. (parents passing Mi-card to children on favorite ski resorts, cruises etc).   

The Benefits of Using Mi-Card
Mi-Card is a new concept with numerous advantages compared to the traditional marketing and advertising media. The key benefits are:

• Focused theme with large capacity of multimedia content for easy reading, fast browsing and user sharing
• Inexpensive to produce/reproduce compared to printed brochures, catalogs and flyers.
• Always current information due to imbedded private web page links and updates.
• Portable CD format most suitable for inexpensive distribution and easy and impressive demonstration in trade shows
• Convenient communication tools and/or links (email, phone, form and chat) to allow customers to make instant communication with the merchants
• Thousands of 800 numbers are made to be conveniently callable from PC and web page
• Can include useful applications to increase even more the utility value of the Mi-Card.
• Receivers of Mi-Card will save it on their PC as a brand icon and it is available for indefinite use; this is the most persistent advertising medium exposed to the users daily
• Unique Internet telephony software solution can convert any business phone number to a world wide Internet accessible 800-like phone number for PC to Phone or Web to Phone application without incurring the cost of a 800 number
• An e800 directory can be easily created for your company like the example below
  

• You can have your very own cover design supplied by you or designed by us. A silkscreen cover example is shown below. 

Other Utility Tools for Mi-Card

• A Mind Stimulating Game -In Memory of Late Dr. C. K. Tung
  
• Area Code Table [List by Number, List by States]- Look up the area codes by city or state or look up city or state by telephone area code
• International Calling Code Table - Access codes of international calls are tabulated for easy look up
• College Savings Plan link - Information about college savings under the IRS 529 tax incentive is presented here. A calling directory of all 42 states' college savings plan administrator and management is provided for an easy click and call
• Medical World Search Engine (MWSearch) and and CodecPhone for College Students are two web sites implemented the click and call features from their web sites.
• And many others .........

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